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Light as art

Vargov®Design

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Choreographed by Light — a film by Vargov®Design

“Choreographed by Light” is a 30-second film by Vargov®Design. A dancer moves through a private home where a Vargov®Design composition sets the light of each room: LC0287 — flight of butterflies, LC0545-1 — bloom, LC0549 — flow of stingrays. The film is an AI visualisation of real Vargov®Design compositions, not footage.

Choreographed by Light — a film by Vargov®DesignPremiere — 2 November, 12:00 Moscow time

Made with generative AI, based on Vargov®Design compositions. Not real footage.

01

Flight — LC0287

The film opens in a double-height hall. Above the dancer is LC0287 — a flight of butterflies that sets the light of the whole hall. The composition itself is made to order and laid out for the space it will hang in.

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AI visualisation: a dancer in white on pointe with raised arms beneath an arc of white butterflies, composition LC0287, in a double-height hall with a dark fireplace volume and an arched window.
Flight of butterflies. A dancer rises on pointe beneath the arc of the Vargov®Design composition LC0287 — white butterflies with golden accents spread under the ceiling of a double-height hall. A still from the “Choreographed by Light” campaign. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
AI visualisation: wide view of a double-height hall with an arc of white butterflies, composition LC0287, under the ceiling, a dark fireplace volume below, a curved staircase on the left and an arched window on the right.
Flight of butterflies. The arc of the Vargov®Design composition LC0287 in a double-height hall: a staircase on the left, a dark fireplace volume at the centre, an arched window on the right. A still from the “Choreographed by Light” campaign. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
AI visualisation: a white butterfly of composition LC0287 in close-up, lit where the wings meet, more butterflies with golden accents below against a dark background.
Flight of butterflies, up close. Each butterfly of the Vargov®Design composition LC0287 glows where its wings meet, and the golden accents catch the light. A still from the “Choreographed by Light” campaign. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
02

Bloom — LC0545-1

Next comes the dining room, where the light comes into bloom: above the table, LC0545-1 opens like a bouquet of flowers. Like every Vargov®Design composition, it is made to order for a particular room.

NY Product Design Awards · Gold Winner · Outdoor Lighting — Designer / Custom Lighting · «Lily Light Composition», composition LC0545-1

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AI visualisation: a dancer in white in a deep lunge by a dining table, composition LC0545-1 of clear and green corollas above, arched windows and a kitchen behind.
Bloom. A dancer stretches along the dining table beneath the clear and green corollas of the Vargov®Design composition LC0545-1 on golden stems. A still from the “Choreographed by Light” campaign. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
AI visualisation: composition LC0545-1 of clear and green corollas on golden stems above a dining table, arched windows with a hill view on the right.
Bloom above the table. The Vargov®Design composition LC0545-1 in a dining room with arched windows and a view of the hills. A still from the “Choreographed by Light” campaign. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
AI visualisation: a clear corolla of composition LC0545-1 lit at the centre with two golden stems ending in flared tips, green corollas at the sides, a kitchen and arched windows behind.
Bloom, up close. Light glows at the heart of a clear corolla of the Vargov®Design composition LC0545-1, with green corollas around it. A still from the “Choreographed by Light” campaign. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
03

Flow — LC0549

The last room is a round living room. Beneath the ceiling hangs LC0549, a flow of stingrays; the aqua colour here is the film's artistic interpretation. The composition itself is made to order for each space.

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AI visualisation: a spiral of aqua stingrays, composition LC0549, over a round sunken lounge with a gallery and an arched window; a dancer stands by the steps on the right.
Flow of stingrays. The Vargov®Design composition LC0549 spirals over a round sunken lounge with a gallery as a dancer steps out by the stairs. LC0549 appears in the artistic aqua interpretation of the film “Choreographed by Light”. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
AI visualisation: wide view of a round lounge with sunken sofas and a spiral of stingrays, composition LC0549, rising towards a railed gallery with arched windows in evening light.
Flow of stingrays. The Vargov®Design composition LC0549 spirals up from a round lounge towards a gallery with arched windows. LC0549 appears in the artistic aqua interpretation of the film “Choreographed by Light”. Made with generative AI, based on Vargov®Design compositions. Not a photograph.
AI visualisation: two aqua stingrays of composition LC0549 in close-up, with the dark walls and pale sofa of a lounge behind.
Flow of stingrays. Two stingrays of the Vargov®Design composition LC0549 drift above a lounge, each lit from within. LC0549 appears in the artistic aqua interpretation of the film “Choreographed by Light”. Made with generative AI, based on Vargov®Design compositions. Not a photograph.

Your project

Made to order — in the 3D configurator

Each composition is made to order for a specific space. In the 3D configurator you see the layout in 3D straight away and get the documents: an IFC4 model, an FBX file for 3ds Max and a PDF specification. The download buttons, “Download IFC (BIM)” and “Download FBX (3ds Max)”, are under “Price & production” → “Documents”. When the layout is ready, press “Get a quote” and choose where to send the request: Telegram, WhatsApp or email.

Build your own composition in the 3D configurator — quote within 24 hours

About the film

The film and stills were created with generative AI. The house, the people and the scenes are imagined; this is not real footage. The compositions shown are Vargov®Design LC0287, LC0545-1 and LC0549; the colour of LC0549 in the film is an artistic interpretation.